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May 01, 2003

A new product you simple can't live without! Isn't that amazing!

A good friend of mine told me recently about a product called Coral Calcium he was thinking of buying. He'd seen an infomercial for it and it looked really good to him. Of course, I'm a skeptic, so I wrote it off. This morning he called me to tell me the 'show' was on TV and I should watch it. I caught the tail end of it, but was not impressed. First of all, it was one of those infomercials that claims to be a 'show' where on guy is interviewing another. In this case it was Kevin Trudeau interviewing Dr. Robert Barefoot about Coral Calcium. I've seen Kevin before doing the Mega-Memory commercials, the math commercials etc... I could just tell from the words they were using they were stretching the truth. After the show my friend called me back and told me again how interested he was. I told him I would do him a favor and look it up on the net to see if I could find anything about it. Of course I did, and it was mostly bad. Coral Calcium is HUGE right now. Lycos even did a report on how much searches for Coral Calcium have gone up in the last couple months. Its becoming the latest health fad. If you search for Coral Calcium, the first couple pages will be for people selling it or extolling its virtues. I'm sure this is not an accident (ie, Google Washing). If you look harder, however, there's plenty of information exposing this fad as a hoax.

In my search to expose this fad, I found a good number of great references for researching these types of claims and commercials. With the accessibility of information the Internet facilitates, no one should be caught off guard by these types of claims. So, for your reference I'm including a number of links to sites where you too can become informed.

Posted by wonko at May 1, 2003 02:30 PM

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