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August 11, 2003

Adult Swim: As Movement

Its Sunday night, and you know what that means. Its occurred to me on more than one occasion, for over a year now that Adult Swim is itself a movement. Its a short movement that is just now, or has just reached is peak and is now in decline. What made it a movement? It was SOO completely unique and different. At the same time, it was only watched and understood by a small handful of people. They couldn't even get advertisers. But they've grown up now and are watched by enough people that large advertisers take it seriously. I think their peak was the intro of the B&W cards, described before. Now, Adult Swim has hit the mainstream. I even see Adult Swim versions of real commercials on the major networks now. More importantly, when Adult Swim first came out, all the shows were new. Now, most are re-runs. Those in the movement used to watch it EVERY Sunday religiously. Now that most are re-run shows, it's not as critical. Those of us that still tune in on Sunday night (and you know who you are) are either those that are just joining the movement in decline, or those who were there in the beginning who are clinging to what it once was. I for one try and still watch each Sunday as I hang on to the movement for as long as I can. Much like those hippies in their 50s who still think its the 60s. Sounds pathetic when I put it that way. :)

Posted by wonko at August 11, 2003 12:11 AM

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